考研英语阅读资料:圣诞礼物选什么?

Don't fret about the price

不要纠结价格

Should you just splurge to show how much you care?

你该不该多花点钱来证明你有多在乎呢?

Research has actually shown that spending more does not always guarantee a well-receivedgift. One study found that the more expensive a gift, the more givers expected recipients toappreciate it. But while givers thought spending more conveyed more thoughtfulness, receivers didn't associate the price with their level of appreciation.

事实上，研究显示，多花钱不总是能保证你买到受欢迎的礼物。一项研究发现，礼物越贵重，送礼者就越期待收礼者感激。然而，尽管送礼者认为，钱花得更多意味着礼物更有心，收礼者对礼物的喜欢程度却不与价格挂钩。

"It seems pretty intuitive that if you spend more, you're going to get a better gift. It turns outthat there's no evidence that recipients are sensitive to the cost of a gift when they figureout how much they're going to enjoy that gift," says Jeff Galak, an associate professor ofmarketing at the Carnegie Mellon Tepper School of Business in the US city of Pittsburgh.